I have worked extensively with the Self Learning Vehicle team at Jaguar Land Rover, creating a number of internal films and this piece that was released to the public.
The technology provides smart assistance, to reduce driver distraction and improve their driving experience. It has a number of features including traffic avoidance, calendar management, routine prediction and can learn driving style, amongst others.
The film was produced over three days in Leicestershire and Derbyshire, in a stunning house found by UK Locations. We shot on RED Epic, with a Movi M10 and crew provided by UpperCutProductions. The main challenge was creating the specific scenarios where the smart assistant would aid the driver, which included lots of vehicle to vehicle tracking.
You can find more information on this technology in the Jaguar Land Rover Newsroom
This film was produced whilst I worked at Bulb Studios.